For businesses and brands with a list they are not mailing
Your email list is NOT dead.
You just ran out of things to announce.
Answer eight questions and we will show you what your list should be producing this year. It takes about sixty seconds.
First, the basics
Do you have an email list you are not mailing enough?
Send rhythm
How often does your list actually hear from you?
What goes out
When you do send, what is usually in it?
Who is on the keyboard
Who writes your emails right now?
The honest one
What is the main thing stopping you from emailing more?
Scale
Roughly what does the business do per month?
Two numbers left
How many subscribers are on your list?
A close estimate is fine. This is the first half of the calculation.
Enter a number greater than zero.
Last one
What is your average order value?
What a typical customer spends in a single purchase, in dollars.
Enter an amount greater than zero.
Your list, valued
A list mailed properly converts about half a percent of subscribers every month.
At your list size and your average order, here is what that comes to.
This is not a projection of upside. It is the baseline a list of 0 subscribers produces when someone is actually feeding it. Across direct to consumer brands, email typically accounts for around 40% of total revenue. If yours is not close, the gap is not your list. It is what is being sent to it.
You are early
The calculator needs a list. Let us help you build one first.
Every subscriber you add is worth roughly one to three dollars a month once the sending is right. The order matters: capture first, then monetize.
Last step
Where should we send the plan to unlock it?
We will look at your store and show you exactly which of the fifteen monthly sends applies to your offer. No call required to see it.
Add your name, a valid email, and your store URL.
No spam. Unsubscribe any time. We use your URL to tailor the examples.